Performance Marketing Specialist

Performance Marketing Specialist

Role Overview:
We are seeking a data-driven Performance Marketing Specialist to plan, execute, and optimize paid campaigns across Google, Meta, LinkedIn, and other digital platforms.

Responsibilities:

• Run and optimize paid campaigns for lead generation, conversions, and ROI.
• Manage budgets, targeting, and performance metrics (CPC, CTR, ROAS, CPL).
• Conduct A/B testing on ads, creatives, and landing pages.
• Track and report campaign performance using analytics tools
• Collaborate with design/content teams for creatives and landing pages.
• Stay updated with industry trends and platform updates.

Requirements:

• 2–4 years of experience in performance marketing.
• Strong skills in Google Ads, Meta Ads, LinkedIn Campaign Manager.
• Proficiency in Google Analytics/GA4 and campaign reporting.
• Analytical, creative, and detail-oriented mindset.
• Google Ads/Meta certifications (preferred).

Job Type: Full-time

Pay: ₹10,000.00 - ₹15,000.00 per month

Benefits:

• Paid sick time

Work Location: In person