Performance Marketing Specialist

About the Role:

We are looking for a results-driven Paid Media Specialist who not only excels at planning, executing, and optimizing paid advertising campaigns across digital platforms but also understands how to run sales-focused campaigns that drive revenue and business growth. This role requires a unique balance of analytical skills, creative thinking, and sales-oriented strategy.

Key Responsibilities:

• Plan, execute, and manage paid media campaigns across platforms (Google Ads, Meta Ads, LinkedIn, YouTube, etc.).
• Strategize and implement sales-driven campaigns focused on lead generation, conversions, and revenue growth.
• Develop ad creatives, copy, and campaign structures aligned with sales objectives.
• Optimize campaigns for CPL (Cost per Lead), ROI, and ROAS.
• Monitor daily performance, analyze data, and prepare detailed reports on campaign effectiveness.
• Collaborate with the sales team to ensure lead quality, nurturing, and conversion optimization.
• Conduct A/B testing on creatives, landing pages, and funnels to improve sales outcomes.
• Stay updated with industry trends, paid media tools, and best practices.

Requirements:

• Proven experience (3–5 years) in managing paid media campaigns across multiple channels.
• Strong understanding of sales funnels, lead generation, and performance marketing.
• Hands-on experience with Google Ads, Meta Ads Manager, and other ad platforms.
• Strong analytical skills with expertise in tools like Google Analytics, Tag Manager, Data Studio, etc.
• Ability to create high-performing ad copy, creatives, and sales-driven campaign strategies.
• Excellent communication and reporting skills.
• Self-motivated, target-driven, and results-oriented mindset.

Job Type: Full-time

Pay: ₹25,000.00 - ₹60,000.00 per month

Experience:

• PPC Campaign Management: 2 years (Required)
• E-Commerce: 2 years (Required)
• Digital marketing: 2 years (Required)

Location:

• Navi Mumbai, Maharashtra (Required)

Work Location: In person