Performance Marketing Specialist

Job Description:

We are looking for a highly skilled Performance Marketing Specialist – B2B with a strong marketing mindset to join our team. The ideal candidate will be responsible for planning and managing paid marketing campaigns across platforms such as LinkedIn, Google Ads, Meta, and others, with a focus on lead generation and measurable business impact.

Responsibilities:

·       Plan and execute performance-driven B2B campaigns across LinkedIn and Google Ads.

·       Optimize campaigns to achieve KPIs such as CPL, MQLs, and ROAS.

·       Monitor campaign performance and analyze data to provide actionable insights.

·       Collaborate with marketing, design, and analytics teams to ensure alignment with business goals.

·       Implement targeting strategies to effectively reach B2B audience segments.

·       Utilize platforms such as Google Analytics, Looker, Zapier, and GTM to measure and report performance.

·       Stay up-to-date with trends in B2B digital advertising and performance marketing.

Requirements:

·       Proven experience in performance marketing with a focus on B2B.

·       Hands-on experience with LinkedIn, Google Ads, and Meta campaigns.

·       Strong analytical skills and data interpretation capabilities.

·       Solid understanding of campaign KPIs and performance metrics.

·       Experience using tools like Google Analytics, Looker, Zapier, and GTM.

·       Strategic thinking with the ability to manage execution efficiently.

Excellent communication and teamwork skills.

Apply now!

https://b24-wseg9l.bitrix24.site/crm_form_f1cao/