Performance Marketing Specialist

Job Summary

We are seeking a results-driven Performance Marketing Specialist to manage and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), and other digital advertising platforms. The ideal candidate will have hands-on experience in managing ad budgets, analyzing data, and driving measurable ROI for e-commerce or lead-generation brands.

Key Responsibilities

• Plan, execute, and manage paid campaigns on Google Ads, Meta Ads, YouTube, and Display Networks.
• Optimize campaigns to achieve maximum ROI and reduce CPA (Cost per Acquisition).
• Conduct keyword research, audience targeting, and competitor analysis.
• Create, test, and scale ad creatives, copy, and landing pages for performance improvement.
• Track daily performance metrics to understand campaign success and areas for improvement.
• Manage campaign budgets, pacing, and monthly ad spends efficiently.
• Collaborate with the design and content teams for creative development.
• Set up conversion tracking using Google Tag Manager, Meta Pixel, and Analytics.
• Generate detailed weekly and monthly performance reports.
• Stay updated with the latest advertising trends, algorithm changes, and tools.

Requirements

• 1–3 years of proven experience in performance marketing or digital advertising.
• Hands-on experience with Google Ads, Meta Ads Manager, and Analytics tools.
• Strong understanding of CPC, CPA, ROAS, and Conversion Optimization.
• Proficiency in Excel/Google Sheets for reporting and data analysis.
• Familiarity with e-commerce / D2C / SaaS marketing preferred.
• Certification in Google or Meta Ads is a plus.
• Excellent analytical, communication, and time-management skills.

Nice to Have

• Experience with remarketing, Lookalike audiences, and A/B testing.
• Knowledge of SEO basics and landing page optimization.
• Understanding of Email or WhatsApp campaign automation tools.

Job Types: Full-time, Permanent, Fresher

Work Location: In person