Performance Marketing Specialist

Job Summary:

The Performance Marketing Specialist is responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels to drive measurable results. This role focuses on performance-based advertising, data-driven decision-making, and continuous campaign improvement to achieve ROI and growth objectives.

Key Responsibilities:

• Plan, execute, and manage paid marketing campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and other digital networks.
• Monitor campaign performance daily and optimize to improve key metrics (CTR, CPC, CPA, ROAS, etc.).
• Conduct keyword research, audience segmentation, and competitor analysis to identify growth opportunities.
• Develop A/B testing strategies for ad creatives, landing pages, and audience targeting.
• Collaborate with the design and content teams to create engaging ad copies and visuals.
• Track and report performance metrics using analytics tools (Google Analytics, Data Studio, etc.).
• Manage advertising budgets efficiently to ensure maximum ROI.
• Stay updated with the latest trends, tools, and best practices in digital and performance marketing.
• Work closely with cross-functional teams (sales, product, and strategy) to align marketing efforts with business goals.
• Generate regular reports and present insights and recommendations to management.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–5 years of experience in digital or performance marketing.
• Proven experience managing PPC, paid social, and display campaigns.
• Strong analytical skills and proficiency in Google Analytics, Tag Manager, and ad management platforms.
• Excellent understanding of conversion tracking, attribution, and campaign optimization.
• Proficiency in Excel/Sheets and reporting dashboards.
• Strong communication and organizational skills.
• Google Ads and Meta Blueprint certifications are a plus.

Job Type: Full-time

Pay: Rs30,000.00 - Rs70,000.00 per month

Work Location: In person