Responsibilities:
- Implement on-page and off-page SEO strategies to improve website ranking and visibility.
- Optimize website content, including landing pages, blog posts, and product descriptions, ensuring effective use of target keywords.
- Conduct comprehensive keyword research to identify high-value, relevant keywords.
- Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and other SEO tools like SEMrush, Ahrefs, Moz, or equivalent.
- Track, report, and analyze website analytics.
- Stay updated on the latest SEO trends, algorithm changes, and best practices to maintain competitive advantage.
- Provide actionable recommendations for website improvements based on SEO analysis and performance metrics.
- Collaborate with content creators, web developers, and marketing teams to implement SEO best practices organization-wide.
- To enhance website authority and rankings, execute strategic off-page SEO techniques, including link-building campaigns.
- Perform competitor analysis to identify growth opportunities and trends in the e-commerce and retail industries.
- Optimize technical SEO elements such as site speed, mobile responsiveness, and schema markup for improved user experience and rankings.
Qualifications:
- Bachelor’s degree in Marketing, Computer Science, or a related field.
- 3+ years of proven experience in SEO, with a focus on both on-page and off-page strategies.
- Experience in the e-commerce or retail industry is a strong plus.
- Strong analytical skills to interpret website performance metrics and identify optimization opportunities.
- Excellent written and verbal communication skills to collaborate across teams effectively.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Job Type: Full-time
Pay: Rs75,000.00 - Rs85,000.00 per month
Work Location: In person