Performance Marketing Specialist

About the Role:

We are seeking a dynamic and analytical Performance Marketing Specialist to drive our online acquisition and conversion strategies across multiple digital platforms. The ideal candidate will have a strong understanding of paid marketing channels, data analytics, and ROI optimization.

Roles & Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads and other digital platforms.
• Manage end-to-end paid campaigns including budget allocation, targeting, bidding strategies, and A/B testing.
• Analyze campaign performance metrics such as CPC, CPA, CTR, ROAS, and conversion rates to ensure maximum ROI.
• Collaborate with the creative and content team to develop engaging ad copies, visuals, and landing pages.
• Identify new growth opportunities through remarketing, lookalike audiences, and funnel optimization.
• Analyze client requirements and business goals to develop custom ad strategies.

Skills & Requirement:

• 3–4 years of proven experience in managing PPC campaigns.
• Strong knowledge of Google Ads, Meta Ads, Google Analytics, and Google Tag Manager.
• Experience working on Upwork or other freelancing platforms.
• Proficient in Excel/Google Sheets for reporting and data analysis.
• Understanding of SEO basics and how paid and organic efforts align.
• Ability to handle multiple client accounts and prioritize tasks.

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person