Performance Marketing Specialist

Performance Marketing Specialist

Employment Type: Full-time (Permanent role)

Client: Gurgaon-based Tech company

Experience: 3–4 years

Location: Gurgaon (Onsite)

About the Role

Conroar is hiring a Performance Marketing Specialist for a Gurgaon-based Tech client.

You’ll be on Conroar’s payroll and work directly with the client’s marketing leadership team to manage end-to-end LinkedIn Ads and paid acquisition campaigns focused on B2B lead generation.

The role suits someone analytical, hands-on with paid platforms, and capable of optimizing CAC and pipeline efficiency in a B2B tech demand-generation environment.

Key Responsibilities

• Plan, launch, and manage LinkedIn Ads campaigns for lead generation and brand awareness.
• Create and optimize audience segments based on firmographics, job titles, and intent data.
• Manage Google Ads and retargeting campaigns as secondary channels.
• Run A/B tests on ad creatives and landing pages to improve CTR and CPL.
• Track performance using UTM tagging, GA4, and dashboards.
• Collaborate with sales and content teams to align campaign messaging and targeting.
• Report weekly and monthly performance with actionable insights.
• Maintain budget pacing, bid adjustments, and ROI optimization across campaigns.
• Stay updated on LinkedIn algorithm changes and new ad formats relevant to B2B Tech.

Requirements

• 3–4 years of performance marketing experience in a B2B or SaaS company.
• Proven hands-on experience with LinkedIn Ads Manager (setup → optimization → reporting).
• Working knowledge of Google Ads, GA4, and HubSpot/Pardot integrations.
• Strong analytical and reporting skills (Excel, Sheets, or BI dashboards).
• Understanding of B2B lead gen metrics (MQL, SQL, CPL, CAC, ROI).
• Experience with retargeting, audience expansion, and budget optimization.
• Certification in LinkedIn Ads or Google Ads is a plus.

Why Join via ConRoar

• Full-time, stable employment with Conroar while working for a leading tech company.
• Opportunity to run high-impact campaigns in global B2B markets.
• Exposure to data-driven performance marketing and account-based strategies.
• Clear career path toward Performance Marketing Manager roles.

Job Type: Full-time

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person