Performance Marketing Specialist

ROLE and RESPONSIBILITIES:1. Create and execute comprehensive Digital Marketing campaigns across various advertising platforms, including Google Ads, Bing Ads, Facebook Ads, Programmatic Ads (Google DV 360) and LinkedIn Ads. that effectively target prospective students, promote our programs, and drive quality leads. Conduct market research, competitor analysis, and audience segmentation to identify opportunities and refine targeting strategies.2. Conduct keyword research and ad copywriting: Perform in-depth keyword research to identify relevant and high-converting keywords for our target audience. Develop compelling ad copy that aligns with our brand voice, highlights our unique value proposition, and encourages user engagement and conversions.3. Monitor and analyse campaign performance: Regularly monitor campaign metrics, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). Utilize analytics tools to gather insights and make data-driven decisions to optimize campaigns, improve performance, and increase student enrolment.4. Implement landing page optimization strategies: Collaborate with the marketing and web development teams to create and enhance landing pages that align with PPC campaigns. Implement best practices for landing page design, user experience, and conversion rate optimization to improve lead quality and conversion rates.5. Stay updated on industry trends and best practices: Continuously stay abreast of industry trends, emerging technologies, and best practices in paid ads and higher education marketing. Leverage this knowledge to propose innovative strategies and drive ongoing improvements to our PPC campaigns.6. Setting up & leading the team for campaign management, email marketing, marketing automation, SEO, affiliate marketing, remarketing. 7. Proficiency in essential marketing tools including Google Analytics, SEMrush, keyword planner, SEO tools, CRM software, email marketing tools, data visualization tools, CMS platforms, marketing automation tools, social media management tools, and A/B testing tools.Essential Skills and Experience

• Bachelor's degree in marketing, advertising, or a related field (preferred)
• Proven experience as a Performance Manager/ Paid campaign Manager or in a similar role,
• Experience with A/B testing and data-driven decision-making.
• Proficiency in Google Ads, Programmatic Ads (Google DV 360),LinkedIn Ads, and social media advertising platforms
• Strong analytical skills with the ability to interpret data and make informed decisions using analytics tools
• Excellent understanding of keyword research, ad copywriting, and campaign optimization techniques
• Familiarity with analytics tools such as Google Analytics and conversion tracking
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Strong communication and collaboration skills, with the ability to work cross-functionally with marketing and web development teams.

Job Type: Full-time

Pay: ₹25,600.17 - ₹50,938.92 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Experience:

• Performance marketing: 2 years (Required)
• Google AdWords: 1 year (Required)

Work Location: In person