Performance Marketing Specialist

About us

Longevita, headquartered in London UK and listed on The Sunday Times among Britain's Top 100 fastest growing companies, is a medical tourism group that offers hair transplant, plastic surgery, cosmetic dentistry in London UK and Istanbul Turkey.

Job Description
We are seeking a data-driven, creative, and results-oriented Performance Marketing Specialist to oversee our digital advertising campaigns across multiple geographies and treatment categories. The ideal candidate will have experience running Google/YouTube Ads, Meta Ads (Facebook/Instagram), and TikTok Ads, with a strong understanding of performance metrics and optimization strategies.

Key Responsibilities:

• Develop and execute cross-platform paid media strategies for Google/YouTube, Meta, and TikTok, tailored to the needs of our diverse treatment categories and geographical markets.
• Conduct market research to identify target audiences and align campaigns with customer personas for each treatment category (cosmetic surgery, hair transplant, dental).
• Create, manage, and optimize campaigns to maximize ROI, focusing on lead generation and patient acquisition.
• Write compelling ad copy (in collaboration with our in house copywriter), create ad visuals (in collaboration with the design team), and test creative variations to improve performance.
• Track, analyze, and report on campaign performance metrics, providing actionable insights to drive continuous improvement.
• Manage budgets effectively, ensuring campaigns stay within allocated spending while achieving maximum impact.
• Stay updated with platform-specific advertising trends, algorithm updates, and new features to remain competitive in the digital advertising space.
• Collaborate closely with sales, customer service, and operations teams to align marketing efforts with business objectives.
• Perform A/B testing for landing pages and funnel strategies to optimize conversions.

Requirements

• Proven experience (3+ years) managing performance marketing campaigns across Google/YouTube, Meta, and TikTok.
• Strong analytical skills and experience using platforms like Google Analytics, Meta Business Suite, and other performance tracking tools.
• Knowledge of international markets, with an ability to tailor campaigns to different cultural and linguistic contexts.
• Proficiency in tools such as Google Ads Manager, Facebook Ads Manager, TikTok Ads Manager, and related ad platforms.
• Experience with healthcare, medical tourism, or a similar industry is a plus.
• Excellent communication skills, both written and verbal, with a creative mindset for content creation.
• Ability to work independently, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced environment.
• Fluency in English is required.

Job Types: Full-time, Permanent

Language:

• English (Required)