Performance Marketing Specialist

We are hiring a Google Ads Specialist who will be responsible for planning, managing and optimising paid ad campaigns — mainly on Google Ads — to generate high-quality leads and improve conversion results. The role focuses on building data-driven strategies to improve conversion quality, reduce CPL/CPA, increase ROI and support revenue growth through continuous optimisation.

Key Responsibilities:

• Plan, manage & optimise Google Ads campaigns (Search / Display / Video / Performance Max)
• Generate high-quality leads and improve conversion performance
• Create strategic campaign plans aligned with business goals & revenue targets
• Conduct A/B testing on creatives, keywords, targeting & landing pages
• Track conversions & performance using GA4 / GTM
• Share weekly performance reports with insights & recommendations
• Collaborate with design/content teams for landing page optimisation & CRO

Requirements:

• 2–5 years of experience as a Performance Marketing / Google Ads Specialist
• Strong expertise in Google Ads – bidding strategies, remarketing, audience targeting
• Experience with Meta / LinkedIn Ads (added advantage)
• Strong analytical skills & data-driven approach

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person