Performance Marketing Specialist

Job Title: Performance Marketing Specialist

Company: Matlay
Location: Y Block, DHA Phase 3, Lahore
Employment Type: Full-Time (On-site)
Experience Required: 1–3 Years

About the Role

Matlay is seeking a data-driven and creative Performance Marketing Specialist to manage and optimize our digital advertising campaigns. The ideal candidate should be highly analytical, results-oriented, and experienced in running paid campaigns across social and digital platforms.

Key Responsibilities

• Plan, execute, and optimize paid marketing campaigns across Meta Ads, Google Ads, TikTok, and other relevant platforms.
• Monitor campaign performance and ensure KPIs such as ROAS, CPC, CTR, and conversions are achieved.
• Conduct A/B testing for creatives, audiences, landing pages, and ad formats.
• Work closely with content and design teams to develop high-performing ad creatives.
• Manage and allocate monthly budgets efficiently across campaigns.
• Analyze data, prepare performance reports, and identify areas for improvement.
• Stay updated with digital trends, new ad formats, and industry best practices.
• Track conversions, set up pixels, and manage events using tools like Meta Events Manager and Google Tag Manager.
• Optimize campaigns for conversions, lead generation, app installs, and remarketing.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 1–3 years of hands-on experience in performance marketing.
• Strong understanding of PPC, Facebook Ads Manager, Google Ads, and analytics tools.
• Experience in building custom audiences, remarketing, and lookalike campaigns.
• Ability to analyze data and make insights-driven decisions.
• Strong communication and teamwork skills.
• Experience with SEO or email marketing is a plus (optional).

Nice to Have

• Experience with e-commerce, SaaS, or mobile app marketing.
• Knowledge of marketing automation tools.
• Familiarity with CRM and customer retention strategies.

What We Offer

• Competitive salary based on experience.
• A creative, collaborative, and growth-focused work environment.
• Learning and upskilling opportunities.
• Exposure to high-impact marketing campaigns.

Job Type: Full-time

Work Location: In person