Performance Marketing Specialist

Job Description

We are looking for a Performance Marketing Specialist with at least 1 year of hands-on experience in managing paid ads, SEO, and AI-based marketing tools. The ideal candidate will be responsible for planning, executing, optimising, and reporting digital marketing campaigns across Google Ads, Meta Ads, and organic search channels.

Key Responsibilities

• Plan, create, and optimise Google Ads campaigns (Search, Display, Video, Performance Max).
• Manage and scale Meta Ads campaigns (Leads, Sales, Engagement, Traffic).
• Conduct keyword research, on-page optimisation, and basic technical SEO.
• Perform competitor analysis and audience research.
• Create, monitor, and optimise campaigns to achieve target CPL, CPC, ROAS.
• Track performance using Google Analytics, Search Console, and Ads Manager.
• Generate weekly/monthly performance reports with insights and improvements.
• Use AI tools (ChatGPT, Gemini, automation tools, ad copy generators) to improve ad creatives, captions, and workflows.
• Coordinate with the design/content team for creatives, landing pages, and ad assets.
• Stay updated with new ad features, industry trends, and algorithm changes.

Required Skills

• Google Ads (Search, Display, Video, PMAX)
• Meta Ads (FB + Instagram campaigns)
• SEO (On-page, Off-page basics, Keyword Research)
• AI Tools (ChatGPT, automation tools, content/creative AI tools)
• Strong analytical & reporting skills
• Basic understanding of landing pages, funnels, and audience targeting
• Good communication and teamwork skills

Qualifications

• Any degree or diploma related to Marketing / Business / IT (preferred)
• Google Ads / Meta Blueprint certifications (optional but added advantage)

Why Join Us?

• Work directly with active brands and live campaigns
• Learn advanced performance marketing tools
• Fast-growth environment with training support

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person