Performance Marketing Specialist

We are looking for a data-driven Performance Marketing Specialist to manage and optimize paid campaigns across multiple digital platforms. The candidate must have experience working with a well-reputed brand, preferably in the immigration industry.

Key Responsibilities

• Plan and execute performance marketing campaigns on Meta, Google, YouTube, TikTok, and other networks.

• Optimize ads for ROI, conversions, and overall performance.

• Monitor daily campaign metrics (CPC, CPM, CTR, CPA, ROAS).

• Manage monthly budgets and ensure efficient spending.

• Conduct A/B testing, audience segmentation, and creative testing.

• Work with creative, content, and analytics teams to improve campaign results.

• Prepare performance reports with insights and recommendations.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.

• 3–5 years of experience in performance/digital marketing.

• Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, and TikTok Ads.

• Strong knowledge of platform policies to maintain account and profile security. • Strong analytical, communication, and collaboration skills.
• Must be based in Karachi
• Age must be between 27-33
• Salary 120k-150k based on experience
• Should not be engaged in any business in any discipline
• Open to both males and females

Job Type: Full-time

Pay: Rs120,000.00 - Rs150,000.00 per month

Ability to commute/relocate:

• Karachi: Reliably commute or willing to relocate with an employer-provided relocation package (Preferred)

Education:

• Bachelor's (Required)

Experience:

• marketing: 3 years (Required)

Location:

• Karachi (Required)

Work Location: In person