Performance Marketing Specialist

About the Role

We’re looking for a data-driven, creative, and results-oriented Performance Marketing Specialist to scale the online sales of our growing e-commerce brands. You will lead strategy, execution, optimisation, and reporting across Meta Ads, Google Ads, TikTok Ads, and other paid performance channels with the core goal of driving high-quality traffic, conversions, and ROAS-positive growth.

This role requires someone who deeply understands consumer behaviour, has hands-on experience managing performance budgets, and knows how to turn insights into revenue.

Key ResponsibilitiesPaid Advertising & Campaign Management

• Plan, execute, and optimise performance campaigns across Meta, Google, and TikTok Ads to drive e-commerce sales.
• Manage full-funnel paid strategies (awareness → retargeting → conversion).
• Build, test, and scale winning ad creatives, copy, landing pages, and audiences.
• Set up A/B tests across creatives, bids, placements, and audience segments.

E-Commerce Growth & Conversion Optimization

• Own paid performance KPIs: ROAS, CAC, CPM, CTR, CVR, LTV.
• Improve website conversions by analysing user behaviour, funnel drop-off, and heatmaps.
• Work closely with the e-commerce & content teams to ensure product pages, offers, and landing pages are optimised for paid traffic.

Analytics & Reporting

• Track campaign performance through Google Analytics, Meta Ads Manager, TikTok Ads Manager, and other tools.
• Create weekly and monthly performance reports with clear insights, learnings, and next steps.
• Implement advanced tracking (UTMs, pixel setup, custom events, GA4).

Strategy & Growth

• Develop paid media strategies for new product launches, variety packs, seasonal campaigns, and promotions.
• Monitor competitors and industry benchmarks to identify growth opportunities.
• Work with creatives to make high-performing ad assets tailored to the brand tone.

Budget & Scaling

• Manage monthly paid budgets with strong discipline and ROI focus.
• Scale winning campaigns efficiently while maintaining profitability.
• Allocate spend smartly across Meta, Google, TikTok based on performance data.

Requirements

• 2–5+ years of hands-on performance marketing experience in DTC F&B Brands
• Strong expertise in Meta Ads, Google Ads (Search, Display, Shopping), TikTok Ads.
• Proven track record of growing e-commerce website sales and achieving strong ROAS.
• Excellent understanding of pixels, events, tracking, retargeting audiences, and attribution.
• Strong analytical skills with experience using GA4, Google Tag Manager, Data Studio, etc.
• Ability to interpret data, identify trends, and turn insights into action.
• Creative mindset with understanding of Gen-Z style content and what captures attention.
• Ability to work quickly, test fast, and optimise faster.

What We Offer

• Creative freedom to test, innovate, and build high-impact campaigns.
• Work with a fun, fast-paced, Gen-Z-inspired brand environment.
• Competitive salary + performance bonus.

Job Type: Full-time

Pay: Rs90,000.00 - Rs110,000.00 per month

Work Location: Remote