Performance Marketing Specialist

Job Description

Experience: 1 - 4 years
Compensation: ₹30,000 per month
Role Type: Full-time / Contract
Work Mode: In-person

Role Overview

The Performance Marketing Specialist executes, optimizes, and scales paid campaigns. This role is hands-on and focused on continuous improvement through testing, iteration, and data-driven decisions.

Key Responsibilities

• Execute and optimize paid campaigns across Google, Meta, and LinkedIn
• Manage daily campaign performance, budgets, and bid strategies
• Run A/B tests on creatives, copies, audiences, and landing pages
• Monitor CPL, CAC, CTR, conversion rates, and funnel drop-offs
• Work with design and content teams to improve ad performance
• Set up and maintain tracking using GA4, Meta Pixel, and GTM
• Share weekly performance reports and insights
• Support scaling of winning campaigns

Requirements

• 1 - 4 years of hands-on performance marketing experience
• Strong execution skills across Google and Meta Ads
• Working knowledge of funnels, attribution, and conversion tracking
• Analytical mindset with attention to performance metrics
• Experience in lead generation, SaaS, or EdTech is a plus

Job Types: Full-time, Part-time, Internship
Contract length: 4 months

Pay: ₹8,000.00 - ₹30,000.00 per month

Expected hours: 51 per week

Work Location: Remote