Performance Marketing Specialist

We are seeking a data-driven and result-oriented Performance Marketer to plan, execute and optimize digital marketing campaigns across multiple platforms. The ideal candidate will have hands-on experience with paid advertising, analytics, and strategy building to drive measurable growth and ROI.

Key Responsibilities

• Plan, create, and manage paid ad campaigns across platforms like Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn, etc.
• Optimize campaigns regularly to improve ROI, reduce CPA, and increase lead quality.
• Conduct keyword research, audience targeting, and competitor analysis.
• Track and analyze campaign performance using tools like Google Analytics, Ads Manager, and other reporting tools.
• Develop weekly and monthly performance reports to showcase key metrics and outcomes.
• Work closely with creative teams for ad copies, creatives, and landing page optimization.
• Monitor industry trends and emerging tools to identify growth opportunities.
• Manage ad budgets effectively and ensure maximum efficiency in spending.
• Maintain strong understanding of marketing funnels, attribution models, and customer journeys

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 2–4 years of hands-on experience in digital advertising or performance marketing.
• Strong knowledge of Google Ads, Meta Ads Manager, and other paid media tools.
• Proficiency in Google Analytics, Tag Manager, and reporting dashboards.
• Ability to analyze data, generate insights, and take data-backed decisions.
• Strong communication skills, creativity, and attention to detail.
• Experience in creating remarketing and retargeting strategies is a plus.

Preferred Skills

• Knowledge of SEO basics and CRM platforms
• Ability to work in a fast-paced environment

Job Type: Full-time

Pay: ₹11,368.55 - ₹70,040.05 per month

Benefits:

• Leave encashment

Work Location: In person