Performance Marketing Specialist

Responsibilities:

• Plan, create, manage, and optimize paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), TikTok, and YouTube platforms.
• Conduct keyword research, audience targeting, pixel/conversion tracking, and competitor analysis to improve campaign performance.
• Develop compelling ad copies, creatives, and campaign structures aligned with client goals and brand tone.
• Monitor daily performance, analyze data, and prepare weekly and monthly performance reports.
• Optimize campaigns for CTR, CPC, CPA, ROAS, and conversions to ensure maximum ROI.
• Stay updated with platform trends, algorithm changes, and best practices across all paid media channels.
• Collaborate with creative, SEO, and content teams for integrated digital marketing campaigns.

Requirements:

• Bachelor’s degree in BBA, Marketing, or a related field.
• 1 to 1.5 years of hands-on experience running Google, Meta, TikTok, and YouTube Ads.
• Google Ads Certification is a plus.
• Strong understanding of Google Analytics, Meta Business Manager, Tag Manager, pixels, and conversion tracking.
• Excellent analytical, problem-solving, and communication skills.
• Ability to manage multiple campaigns and clients simultaneously.

Location:
P.E.C.H.S. Block 6, Karachi

To Apply:
Interested candidates send their resume with the subject line “performance Marketing Specialist” to job@artxpro.com.

Job Type: Full-time

Work Location: In person