Performance Marketing Specialist

Job Description

We are looking for a Performance Marketing Specialist with 3+ years of experience in planning, executing, and optimizing paid digital marketing campaigns. The ideal candidate will have a strong performance-driven mindset and hands-on experience managing paid campaigns across major advertising platforms to drive qualified leads, conversions, and measurable ROI.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns with a strong focus on Google Ads and LinkedIn Ads
• Monitor and improve campaign performance across key metrics such as CTR, CPC, CPA, ROAS, and conversions
• Conduct keyword research, audience targeting, and competitor analysis
• Manage daily budgets, bids, and performance pacing
• Create, test, and optimize ad copies and creatives in collaboration with the design/content team
• Set up and maintain conversion tracking using Google Analytics and Google Tag Manager
• Perform A/B testing on ads, audiences, and landing pages to improve overall performance
• Analyze data and prepare weekly and monthly performance reports with actionable insights
• Stay updated with industry trends, platform updates, and performance marketing best practices

Required Skills & Qualifications

• 3+ years of experience in Performance Marketing / Paid Media
• Hands-on experience managing Google Ads and LinkedIn Ads campaigns
• Strong analytical skills with a data-driven optimization approach
• Ability to manage multiple campaigns and budgets simultaneously
• Excellent communication and reporting skills

Preferred Qualifications

• Experience in B2B lead generation
• Google Ads Certification (preferred)
• Experience working in agency or SaaS environments
• Knowledge of landing page optimization and CRO

What We Offer

• Competitive salary
• Performance-focused and growth-oriented environment
• Opportunity to work on scalable and high-impact campaigns
• Hybrid flexibility

Job Type: Full-time

Work Location: In person