Performance Marketing Specialist

Job Title: Performance Marketer

Role Summary
We are looking for a performance marketer who focuses on measurable growth. The role involves planning, executing, and optimizing paid campaigns to generate qualified leads, reduce acquisition cost, and improve overall marketing ROI.

Key Responsibilities

• Plan, launch, and manage paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other digital platforms
• Drive lead generation, conversions, and revenue growth through data-driven marketing strategies
• Monitor campaign performance daily and optimize based on KPIs such as CPL, CPA, ROAS, CTR, and conversion rate
• Create and test audiences, creatives, landing pages, and funnels
• Conduct A/B testing on ads, copies, creatives, and targeting strategies
• Manage marketing budgets efficiently and improve return on ad spend
• Work closely with design, content, and sales teams to align campaigns with business goals
• Set up tracking using Google Analytics, Meta Pixel, conversion APIs, and other analytics tools
• Prepare weekly and monthly performance reports with insights and recommendations
• Identify new growth channels and scaling opportunities

Required Skills

• Strong hands-on experience with Google Ads and Meta Ads Manager
• Understanding of marketing funnels and customer acquisition strategies
• Experience with conversion tracking, analytics, and attribution models
• Ability to analyze data and make optimization decisions
• Experience with lead generation campaigns preferred
• Familiarity with landing page optimization and CRO concepts
• Good understanding of audience targeting and retargeting strategies

Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• 2–6 years experience in performance marketing or paid media management
• Experience managing measurable growth campaigns

Preferred

• Experience in EdTech, SaaS, or Service-based businesses
• Knowledge of SEO, email marketing, or marketing automation tools
• Exposure to AI tools for ad creatives and campaign optimization

Success Metrics

• Cost per Lead (CPL) improvement
• Conversion rate growth
• ROAS improvement
• Lead quality and revenue contribution

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹70,000.00 per month

Work Location: In person