Performance Marketing Specialist

Location: Landhi, Karachi
Experience: 3–5 years in Performance Marketing (Food/FMCG experience preferred)
Education: BBA/BS in Marketing

Key Responsibilities:
Plan, execute, and optimize paid campaigns across Meta, Google Ads, and TikTok
Develop ROI-driven strategies to boost sales and business growth
Manage social media platforms (Facebook, Instagram, TikTok, YouTube)
Handle community management, including comments, inbox, and customer engagement
Analyze campaign performance and provide actionable insights
Collaborate with creative and content teams to deliver effective campaigns
Manage budgets and optimize ROAS
Track and report on KPIs (CPC, CPA, CTR, conversions)

Pay: Rs100,000.00 - Rs150,000.00 per month

Work Location: In person