Performance Marketing Specialist

Job Overview

We are looking for a results-driven Performance Marketing Specialist to join our team and help grow our business through data-driven digital marketing campaigns. The ideal candidate will be responsible for planning, launching, managing, and optimizing paid advertising campaigns across multiple platforms to generate leads, increase conversions, and maximize return on investment (ROI).

Responsibilities

• Create, manage, and optimize paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, TikTok, and LinkedIn.
• Monitor campaign performance and adjust strategies to improve results.
• Manage advertising budgets efficiently to maximize ROI and ROAS.
• Conduct audience research, targeting, and retargeting campaigns.
• Perform A/B testing on ad creatives, landing pages, and campaign strategies.
• Track and analyze key performance indicators (KPIs) such as CPA, CTR, conversion rates, CAC, and ROAS.
• Set up and manage tracking tools, including Google Analytics 4 (GA4), Google Tag Manager, and conversion pixels.
• Collaborate with designers, content creators, and other team members to develop effective marketing campaigns.
• Prepare weekly and monthly performance reports with actionable insights.

Requirements

• 2+ years of experience in Performance Marketing, Digital Marketing, or Paid Media.
• Strong hands-on experience with Meta Ads Manager and Google Ads.
• Experience with Google Analytics 4 (GA4) and conversion tracking.
• Excellent analytical and problem-solving skills.
• Understanding of customer journeys, marketing funnels, and audience segmentation.
• Ability to manage multiple campaigns and budgets simultaneously.
• Strong communication and organizational skills.

Preferred Qualifications

• Experience in e-commerce, lead generation, or SaaS marketing.
• Knowledge of SEO principles and landing page optimization.
• Experience with marketing automation tools.

Job Details

• Job Type: Full-time
• Schedule: Flexible working hours
• Salary: Competitive and based on experience

How to Apply

Please submit your resume along with examples of campaigns you have managed, advertising budgets handled, and measurable results you have achieved.

Pay: Rs40,000.00 - Rs150,000.00 per month

Work Location: Hybrid remote in Faisalabad