Performance Marketing Specialist – E-Commerce (Perfume & Luxury Products)

Job Description: Performance Marketing Specialist for Dubai

We are seeking a results-driven Performance Marketing Specialist to accelerate online sales across our e-commerce platforms. You will plan, execute, optimize, and scale paid media campaigns across Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads, working closely with our e-commerce and creative teams to boost traffic, improve ROAS, reduce CPA, and maximize revenue.

Key Responsibilities

Paid Media Execution

• Plan, launch, and manage campaigns across Google Search & Shopping, Meta (FB/IG), TikTok, and Snapchat.
• Manage daily budgets, bids, pacing, and optimizations to achieve high ROI and low CAC.

Performance & Analytics

• Track key metrics (CTR, CPC, CPA, ROAS, CVR).
• Prepare weekly/monthly performance reports.
• Analyze user behaviour and conversion paths using GA4, Tag Manager, UTM tracking.

E-Commerce Growth

• Improve website conversion rate via A/B testing and CRO practices.
• Coordinate with design/content teams for creatives and landing pages.
• Conduct keyword research to optimize ads and product listings.

Retargeting & Automation

• Build remarketing funnels (cart abandonment, repeat purchase, upsell).
• Implement automated email flows to improve retention and lifetime value.

Cross-Team Collaboration

• Align campaigns with promotions, launches, and seasonal events.
• Partner with sales/product teams to drive revenue objectives.

Requirements

• 2–4 years of hands-on performance marketing experience for e-commerce.
• Proven history of scaling paid campaigns with strong ROAS.
• Expertise in Google Ads, Meta Ads Manager, TikTok/Snapchat Ads, GA4, Tag Manager, Search Console.
• Strong analytical and CRO skills (landing page optimization, funnels, A/B testing).
• Bonus: Experience in beauty/luxury/perfume category & Google Merchant Center/product feed setup.

KPIs

• Website sales revenue growth (3 e-commerce sites).
• Improved ROAS & reduced CPA.
• Higher conversion and repeat-customer rates.

Job Types: Full-time, Permanent

Pay: From AED2,800.00 per month