Performance Marketing Specialist – Google Ads (E-Commerce Focus)

Job Summary

We are looking for a highly skilled Performance Marketing Specialist with strong expertise in Google Ads to support a fast-growing UK e-commerce brand. The ideal candidate will excel in planning, executing, and optimizing performance campaigns across Search, Shopping, Display, and YouTube, with a focus on maximizing online sales and ROAS.

Key Responsibilities

• Strategize, build, and optimize Google Ads campaigns across Search, Shopping, Display, and Video formats.
• Setup and manage Google Merchant Center, ensuring high-quality and error-free product feeds.
• Conduct keyword research, audience targeting, and competitor benchmarking for scalable growth.
• Write and test compelling ad copies aligned with UK market trends and online shopper intent.
• Monitor campaign performance daily and implement bid/budget adjustments to achieve efficiency targets.
• Utilize conversion tracking, remarketing audiences, event configurations, and advanced tracking solutions.
• Generate insights from GA4, Google Ads dashboards, and Looker Studio performance reports.
• Collaborate with creative, merchandising, and marketplace teams during product launches and promotional events.
• Keep up with the latest Google Ads features, best practices, and UK retail/seasonal shifts.

Required Skills & Qualifications

• Minimum 2+ years of hands-on Google Ads management for an e-commerce business.
• Strong experience in Google Shopping campaigns and Merchant Center optimization.
• Proficiency with GA4, Google Tag Manager, and data visualization tools (Looker Studio preferred).
• Experience with feed management solutions like Channable, DataFeedWatch, or similar.
• Familiarity with leading e-commerce platforms (Shopify, WooCommerce, BigCommerce, etc.).
• Strong analytical thinking, communication skills, and ad copywriting abilities.

Preferred Skills

• Experience managing Meta Ads, Bing Ads, or multi-channel paid media.
• Working knowledge of SEO, CRO principles, and customer funnel optimization.
• Skilled in A/B testing, landing page optimization, and attribution tracking.

Why Work With Us?

• Be part of an expanding UK e-commerce brand with exciting growth potential.
• Work in a data-driven environment where creativity and performance go hand-in-hand.
• Continuous learning opportunities and career advancement in performance marketing.

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Paid time off

Ability to commute/relocate:

• Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• What's your last salary and expected salary?

Experience:

• Google Ads: 1 year (Preferred)

Work Location: In person