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Performance Marketing Specialist - Google Ads Expert
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About Us
Skybound Wealth Management is a global financial advisory company with employees across the UK, USA, Switzerland, Cyprus, Spain and UAE. We provide tailored financial advice to international clients, supported by expert teams across wealth planning, compliance and operations.
We are now looking for a Performance Marketing Specialist - Google Ads Expert who can own, build, and scale our paid-acquisition strategy with precision, accountability, and global impact.
Role Overview
This is a hands-on performance marketing role for someone who truly understands the depth and nuance of Google’s advertising ecosystem.
You must have direct experience in:
Setting up campaigns from scratch
Selecting the right objectives, bidding strategies, and audience structures
Monitoring performance in real time
Running multivariate testing
Optimizing based on cost per lead, cost per acquisition, and revenue outcomes
Diagnosing issues inside Google Ads, Google Analytics, and attribution pathways
Scaling campaigns efficiently without losing lead quality
You will be fully empowered with strategy, budgets, data, and creative direction — and you will be accountable for the revenue outcomes linked to your campaigns.
Key Responsibilities
1. Google Ads Ownership
Build, launch, and optimise Google campaigns across Search, Display, Video, Discovery, and Performance Max
Manage keyword strategy, audience segmentation, landing page alignment, and conversion pathways
Track all funnel metrics from impression to revenue attribution
Maintain a constant optimisation cycle based on actual data, not guesswork
2. Global Performance Marketing Execution
Run campaigns across multiple regions with differing regulations, audiences, and product nuances
Interpret cross-market performance patterns and adjust campaigns accordingly
3. Analytics & Reporting
Set up events, conversions, and revenue tracking
Analyse data to produce weekly insights and revenue-linked performance findings
Make decisions based on CAC, ROAS, CPL, lead quality, and conversion ratios
You will benefit from:
A basic salary relevant to current
Full support to complete industry certifications and progress your career within the business
Exposure to a multi-national, fast-paced and growing team
An opportunity to build and shape our Google Ads strategy over time
Skybound Wealth Management is committed to fostering a diverse and inclusive workplace. We welcome applications from all qualified candidates regardless of background.
Department
Marketing
Locations
Mumbai Office
Remote status
Hybrid
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