Performance Marketing Specialist (Multi-Platform)

Performance Marketing Specialist (Multi-Platform)

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Mission of the Role

Own and scale multi-channel performance marketing across Meta, Google, TikTok, Snapchat, and YouTube to drive high-quality real estate leads, reduce CPL, improve CPQL, and support all project launches, listings, and internal campaigns.

This role directly impacts revenue, agent performance, and project sell-through rate.

1. Multi-Platform Campaign Management

Meta (FB/IG) - Google - TikTok - Snapchat - YouTube

• Launch, manage, and optimize campaigns across all platforms
• Maintain a clean and consistent campaign structure
• Manage large budgets efficiently (AED 100k-500k+/month)

2. Tracking & Analytics

• Ensure 100% accurate tracking & attribution:
• Meta Pixel + CAPI
• TikTok Pixel + Events API
• Snapchat Pixel
• Google Ads + GA4
• GTM full setup
• Build weekly dashboards with CPL, CPQL, CTR, CVR, CAC benchmarks
• Analyze performance daily and make fast decisions

3. Creative Workflow

• Prepare creative briefs for designers
• Write high-converting ad copy (headlines, primary text, CTAs)
• Align creative with psychology-based frameworks (hook value CTA)
• Maintain a library of top-performing creatives & insights

5. Daily Optimization

• Monitor bids, pacing, and delivery
• Scale up winning campaigns
• Maintain CPL & CPQL targets
• React quickly to disapprovals or creative fatigue
• 3-5 years hands on experience in paid media (not agency-level monitoring - real execution)
• Direct experience managing Meta + Google + TikTok + Snapchat
• Experience with real estate is a big advantage
• Managed budgets starting from AED 100k+/month
• Strong analytical mindset, comfortable with dashboards & Excel/Sheets
• Perfect understanding of tracking, pixels, CAPI, leads routing
• Meta Ads Manager
• Google Ads (Search, Display, Video, PMax)
• TikTok Ads Manager
• Snapchat Ads Manager
• Google Analytics 4
• CRM lead flow understanding (HubSpot, Salesforce, internal CRMs)
• Basic Figma/Canva skills

What We Offer

• Work in Dubai's largest and most advanced real estate brokerage
• Large budgets and full freedom to test & scale
• Access to premium projects and performance-focused environment

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Advertising

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