Performance Marketing Specialist (Paid Ads)

Pinnacle Enterprises is looking for a results-driven and experienced Performance Marketing Specialist.

About the Role

• Plan, execute, and optimize paid advertising campaigns across social and digital platforms.
• Own growth strategy focused on qualified sign-ups, not vanity metrics.
• Build and optimize conversion-focused funnels based on buyer intent.
• Test audiences, creatives, platforms, and offers to scale what performs best.
• Use AI tools for ideation, ad testing, targeting insights, and optimization.
• Track performance, analyze data, and continuously improve cost per qualified lead.
• Ensure campaigns remain compliant, professional, and platform-safe.

Requirements

• Proven experience in performance marketing and paid growth campaigns.
• Strong understanding of funnels, conversion optimization, and intent-based marketing.
• Hands-on experience with paid ads (not just organic posting).
• Data-driven mindset with the ability to analyze and optimize campaign performance.
• Comfortable working independently and owning results.
• Familiarity with AI tools for marketing optimization.
• Strong understanding of advertising compliance and platform policies.
• Excellent English communication skills, both verbal and written.

Benefits

Health and Life Insurance, EOBI, Performance-based increments, Transportation allowance, Attendance Perk

Experience: 4 years

Shift: Evening (6:00 PM – 3:00 AM)

Salary: Market Competitive

Location: DHA Phase 02 Ext, Karachi.

Job Type: Full-time

Application Question(s):

• Are you available on-site for the evening shift (6:00 PM - 3:00 AM)?
• How many years of experience do you have in the same position?
• Are you fluent in English conversation?
• Please share your salary expectations.

Work Location: In person