Performance Marketing Specialist – UAE/GCC

About the Role:
We are seeking a results-driven Performance Marketing Specialist to plan, execute, and optimize paid campaigns across Google Ads, LinkedIn, Facebook/Instagram, and YouTube. The ideal candidate will have hands-on experience in lead generation, campaign optimization, and ROI-driven digital advertising, preferably in B2B services, consulting, finance, or tech sectors.

Key Responsibilities:

• Plan and execute paid campaigns across Google Ads, LinkedIn, Facebook/Instagram, and YouTube.
• Optimize campaigns for lead generation, CPL (Cost per Lead), and ROI.
• Conduct keyword research, audience targeting, and A/B testing of ad creatives and landing pages.
• Set up conversion tracking via Google Analytics (GA4), Google Tag Manager, and CRM integrations.
• Develop and manage retargeting campaigns to re-engage potential clients.
• Collaborate with content and design teams to create compelling ad copy and visuals.
• Provide weekly and monthly performance reports with actionable insights.
• Stay updated with the latest trends in digital advertising and competitor activities in the UAE/GCC market.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–5 years of proven experience in performance marketing, preferably in B2B services/consulting/finance/tech.
• Strong expertise in:
• Google Ads (Search, Display, Video, Shopping)
• LinkedIn Campaign Manager
• Facebook/Instagram Ads
• Google Analytics (GA4) and Google Tag Manager
• Google Ads / Analytics certification is required.
• Experience with CRM tools (HubSpot, Zoho, Salesforce) is a plus.
• Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.
• Excellent communication skills to collaborate with cross-functional teams.

Key Performance Indicators (KPIs):

• Cost per Lead (CPL) – optimized within target.
• Lead Quality – percentage of marketing-qualified leads (MQLs).
• Return on Ad Spend (ROAS).
• Conversion Rate (ad click → form submission).
• Growth in website traffic and engagement through paid campaigns.

Why Join Us:

• Work in a fast-paced, dynamic environment.
• Opportunity to lead high-impact digital campaigns in the UAE/GCC market.
• Collaborate with a creative and passionate marketing team.

Job Type: Full-time