Performance Marketing Team Lead (B2B & B2C)

Job Summary

We are seeking an experienced and results-oriented Performance Marketing Team Lead to drive both B2B and B2C marketing campaigns across digital platforms including LinkedIn, Meta (Facebook/Instagram), and Google.

The ideal candidate will be responsible for building and managing data-driven marketing strategies that generate qualified leads, boost customer acquisition, and optimize performance across all digital channels.

Key Responsibilities

• Lead and manage the performance marketing team focused on B2B lead generation and B2C growth.
• Plan, execute, and optimize campaigns across LinkedIn, Meta, Google Ads, YouTube, and other digital platforms.
• Drive LinkedIn outreach, InMail, and retargeting for B2B lead generation.
• Manage B2C funnels, optimizing for ROAS, CPL, and conversion rates.
• Integrate campaign data and leads into CRM systems (HubSpot, Salesforce, Zoho, etc.).
• Collaborate with the sales team to define and improve MQL/SQL qualification processes.
• Conduct A/B testing on ad creatives, messaging, and landing pages.
• Monitor key metrics such as CAC, ROAS, CTR, and lead-to-sale ratio.
• Mentor and train the marketing team on digital performance strategies and analytics.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 4–6+ years of experience in performance marketing with at least 2 years in a lead or managerial role.
• Proven experience running B2B and B2C campaigns across multiple platforms.
• Strong knowledge of LinkedIn Ads, Meta Ads, Google Ads, and retargeting tools.
• Hands-on experience with CRM systems and marketing automation workflows.
• Excellent analytical, leadership, and communication skills.

Nice to Have

• Background in SaaS, Tech, or E-commerce industries.
• Familiarity with tools like Apollo, ZoomInfo, or Lusha.
• Understanding of SEO, content marketing, and organic social growth.

Why Join Us

• Competitive salary and performance-based incentives.
• Opportunity to lead a fast-growing digital team.
• Collaborative, creative, and data-driven work environment.

Job Type: Full-time

Pay: From Rs150,000.00 per month

Work Location: In person