Performance Markter

Job Title: Performance Marketer – Google & Meta
Company: Software Pro Digital (US-Based)
Location: Green Acres Housing Society, Lahore
Working Hours: 5:00 PM – 2:00 AM (Pakistan Standard Time)
Job Type: Full-Time (On-site)

About Us:

Software Pro Digital is a US-based digital agency specializing in software development, branding, digital marketing, and SEO solutions for global clients. Our mission is to empower businesses with cutting-edge digital strategies and measurable growth results.

We are seeking a Performance Marketer (Google & Meta) to join our marketing team and manage high-performing ad campaigns for our US-based clients. The ideal candidate is results-oriented, data-driven, and capable of optimizing campaigns that drive conversions and strong ROI.

Key Responsibilities:

• Plan, execute, and optimize Google Ads and Meta (Facebook/Instagram) campaigns for US-based clients.
• Conduct keyword research, audience segmentation, and A/B testing to improve campaign results.
• Monitor and optimize campaigns for ROAS, CTR, CPA, and conversion rates.
• Collaborate with design and content teams to create compelling ad creatives.
• Manage and track budgets, pacing, and daily campaign performance.
• Implement and troubleshoot conversion tracking via GA4, Meta Pixel, and Google Tag Manager.
• Analyze data to extract actionable insights and make data-driven recommendations.
• Prepare weekly and monthly performance reports for internal teams and clients.
• Stay updated on digital marketing trends, algorithm changes, and best practices across ad platforms.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1–3 years of hands-on experience running performance campaigns on Google and Meta.
• Strong understanding of campaign objectives, bidding strategies (Target CPA, Target ROAS, Maximize Conversions), and audience targeting.
• Proficiency with Google Ads, Meta Ads Manager, Google Analytics 4, and Google Tag Manager.
• Solid analytical skills and the ability to interpret campaign data effectively.
• Excellent English communication skills (written and spoken).
• Comfortable working in US time zone (Night Shift: 5 PM – 2 AM PKT).

Perks & Benefits:

• Competitive salary based on skills and experience.
• Performance-based bonuses and incentives.
• Opportunity to work directly with international clients.
• Dynamic and growth-oriented work environment.
• Ongoing training and professional development opportunities.

Job Type: Full-time
Work Location: In person (Lahore Office)

Job Type: Full-time

Work Location: In person