Performance Media Manager – Paid Social

About Highwinds

Highwinds is a fast-growing leader in the financial technology space, specializing in performance-driven lead generation. We connect consumers with trusted financial solutions through innovative digital strategies and precise, data-backed execution.

We're looking for a Performance Media Manager – Paid Social to own and scale our paid social acquisition efforts. This role is ideal for a performance marketer who thrives on optimization, creative testing, and driving measurable ROI in a fast-paced, data-first environment.

What You'll Do

As a key member of the Growth Marketing team, you'll be responsible for developing and managing large-scale paid social campaigns that fuel customer acquisition across multiple financial product verticals.

Responsibilities:

• Plan, launch, and manage paid social campaigns across Meta, TikTok, YouTube, Snapchat, Pinterest, and other emerging platforms.

• Drive lead generation and performance outcomes through continuous testing, audience segmentation, and creative optimization.

• Develop and maintain a strong creative testing roadmap, collaborating with content, analytics, and product teams to identify winning ad combinations.

• Monitor campaign performance, analyze KPIs (CPL, CPA, ROAS), and make real-time optimizations to maximize ROI.

• Use data to inform budget allocation, targeting, and bidding strategies across channels.

• Serve as the primary point of contact for social media platforms and external partners.

• Deliver clear performance reports, insights, and recommendations to senior marketing leadership.

• Stay ahead of emerging paid social trends, technologies, and platform updates to keep Highwinds at the forefront of fintech marketing innovation.

What You Bring

• 5+ years of paid social experience with 2+ years in performance marketing or lead generation.

• Proven success managing large-scale campaigns with measurable ROI in fintech, lead gen, or financial services.

• Deep understanding of social ad platforms, tracking, attribution, and optimization best practices.

• Strong creative instincts—able to identify what drives engagement and conversion across diverse audiences.

• Proficiency in A/B testing, data interpretation, and statistical significance (p-values, confidence intervals).

• Experience with budget management, pacing, and performance forecasting.

• Analytical thinker with mastery of performance tools (e.g., Meta Ads Manager, TikTok Ads, Google Analytics, etc.).

• Excellent communication skills—comfortable presenting data-driven insights to leadership.

• Highly organized, proactive, and adaptable in a fast-paced growth environment.

Why Join Highwinds?

At Highwinds, you'll be part of a collaborative, data-obsessed team redefining how consumers discover financial solutions. We empower our marketers to test, learn, and grow—backed by innovative technology and the freedom to make real impact.

You'll get to:

• Drive acquisition strategy for one of the most dynamic fintech lead generators in the industry.

• Work with cutting-edge tools and budgets that scale.

• Collaborate with passionate marketers and creative innovators.

• Shape the next phase of growth for a company built on performance and trust.