PPC Ads Expert

We’re looking for a results-driven Google Ads Media Buyer to join our performance marketing team. In this role, you’ll be responsible for creating, managing, and scaling high-performing campaigns across Search, Shopping, Display, YouTube, and Performance Max. Your primary goal will be to drive consistent customer acquisition and strong ROAS across multiple e-commerce brands.

This role is ideal for someone with sharp analytical skills, a deep understanding of how users interact with paid search and shopping, and a proactive mindset when it comes to testing and optimising campaigns. You must be confident working with large budgets, solving problems fast, and making performance-focused decisions that directly impact revenue.

Key Responsibilities:

- Plan, build, and manage Google Ads campaigns (Search, Shopping, PMAX, Display, YouTube) focused on acquisition and ROI

- Develop scaling strategies that maintain or improve CPA, ROAS, and conversion rate

- Analyse campaign performance daily, spotting trends and making data-backed optimisations

- Set up and maintain Google Merchant Centre feeds, ensuring data accuracy and compliance

- Conduct keyword research, competitor analysis, and audience segmentation

- Collaborate with designers and copywriters to test ad creatives and landing pages

- Build and maintain reporting dashboards using Google Analytics, GA4, and Sheets

- A/B test creative, bidding strategies, and landing pages to constantly improve performance

- Keep up with Google Ads updates, algorithm changes, and best practices

- Work across multiple brands, each with different target audiences, markets, and growth goals

- Track spend, pacing, and forecast campaign performance against business targets

Skills & Experience Required:

- Minimum 3 years of hands-on experience managing Google Ads campaigns, ideally with £100k+ monthly budgets

- In-depth understanding of Google Search, Shopping, Performance Max, and Merchant Centre

- Strong experience with Google Analytics (GA4), Google Tag Manager, and UTM tracking

- High-level Excel / Google Sheets skills for data analysis and performance reporting

- Proven ability to hit and exceed ROAS targets while scaling campaigns

- Excellent communication skills – able to present clear reports, insights, and recommendations

- Experience with Shopify and e-commerce funnel optimisation

- Bonus: Experience with Meta Ads, TikTok Ads,or affiliate marketing strategies

Job Type: Full-time

Pay: Rs120,000.00 - Rs130,000.00 per month

Ability to commute/relocate:

• Lahore: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Are you available Monday to Saturday 12PM TO 9PM?
• How many years of Shopify experience do you have?

Education:

• Bachelor's (Preferred)

Experience:

• PPC Ads: 3 years (Preferred)

Language:

• English (Preferred)

Location:

• Lahore (Preferred)

Work Location: In person