PPC Analyst

ABOUT SMARTSITES

SmartSites is a young, energetic, and innovative digital media agency. We are a team of over 250 designers, developers, writers, marketers, and problem solvers, who work together to help businesses succeed online.

• SmartSites is an Inc5000 fastest-growing private company for six consecutive years (2017-2022).
• Over 1,000 5-star reviews across Google, Yelp, Facebook, UpCity. Clutch, G2 and more.
• 97% of SmartSites employees would encourage their friends to become coworkers -- 1st place in our competitive landscape (Comparably).

PPC ANALYST

We are seeking a self-driven Pay-Per-Click (PPC) Analyst to share in our mission in providing best-in-class digital marketing services for small, medium and enterprise businesses. This is a client-facing role that focuses on driving ROI through paid search and paid social campaigns.

JOB RESPONSIBILITIES

PPC Operations

• Perform PPC campaign audits to identify opportunities for new & existing clients
• Create & manage paid search & paid social campaigns
• Develop, test and optimize ad copy, landing pages, and other creative assets
• Analyze and optimize campaigns for ROI and performance objectives

Team Collaboration

• Work with designers, developers, writers and marketers.
• Collaborate with other client service teams on co-managed clients: SEO, web services, social media, CRO & email marketing.
• Delegate & manage tasks through our project management portal.

Client Relations

• Manage 15-25 clients
• Communicate via email, call and video conferencing
• Lead meetings: project kickoffs, PPC strategy calls and regular check-ins

IDEAL CANDIDATE

• A critical thinker that shares our passion for all things digital. Has a desire to help others, a great eye for detail, an eagerness to learn and can persuasively communicate ideas.
• Preferred: 1+ years’ experience managing PPC campaigns - primarily in Social Media Platforms like Facebook, Instagram, (Google Ads & Microsoft Advertising)
• Experience implementing conversion tracking & attribution modeling, including offline conversion tracking and revenue attribution through various CRMs (Salesforce, HubSpot, Zoho, etc.)
• Set up shopping feeds & manage/optimize eCommerce campaigns (Shopify, Magento, Woocommerce, etc.)
• Experience with PPC automation & data aggregators (Google Scripts, Zapier, Supermetrics, etc.)
• Familiarity with Google Analytics, Google Tag Manager & Google Optimize
• Experience working with enterprise-level clients, either agency-side or in-house
• Experience with Google Sheets/Excel to create reporting & data views
• Experience managing high-budget e-commerce clients in both search & social

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Vision insurance

Experience:

• Meta Ads: 1 year (Required)

Work Location: Remote