PPC Executive

Sr. PPC Executive

Job Description :

We are seeking a highly skilled and data-driven Senior PPC Executive with 5+ yearsof proven experience in managing and optimizing paid advertising campaigns acrossGoogle Ads, Bing, Meta, Linked In, and other platforms. The ideal candidate will playa crucial role in strategizing, implementing, and optimizing PPC campaigns to driveperformance, conversions, and ROI.

Key Responsibilities :

 Develop and execute PPC strategies across Google Ads, Meta(Facebook/Instagram), Linked In Ads, and other paid platforms.

 Manage and optimize paid campaigns with a focus on KPI’s such as ROAS, CPA, CTR, and conversion rates.

 Conduct keyword research, competitor analysis, and market trend evaluation.

 Write compelling ad copy and coordinate with creative/design teams for visual assets.

 Monitor daily performance metrics and generate weekly/monthly reports for internal and client-facing reviews.

 Implement and manage tracking systems using Google Tag Manager, UTMparameters, and conversion pixels.

 A/B test ad creatives, landing pages, and bidding strategies to enhance campaign performance.

 Stay updated with the latest trends, tools, and best practices in digital advertising and performance marketing.

 Budget planning, forecasting, and ensuring campaigns run within allocated spends.

 Collaborate with SEO, content, and analytic teams to align overall digital strategy.

Requirements :

: Worked on B2B will be added advantage.

 Minimum 5 years of hands-on experience in PPC campaign management.

 Advanced knowledge of Google Ads, Meta Ads Manager, Linked In Ads, and Google Analytic (GA4 preferred).

 Experience with Google Tag Manager, Data Studio, and conversion tracking tools.

 Strong understanding of performance marketing, E Commerce, lead generation, and re marketing strategies.

Preferred Skills :

 Analytical mindset with proficiency in Excel/Google Sheets for data analysis and reporting.

 Google Ads and Meta Blueprint certifications are a plus.

 Excellent communication and presentation skills.

You can directly contact on - 8976700223

Job Type: Full-time

Pay: ₹40,000.00 - ₹90,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person