PPC Executive

About

Vaidik Eduserives is a rapidly growing educational services company committed to provide high-quality, accessible learning resources to students across the globe. We are looking for a highly motivated and data-driven PPC Executive to lead our paid advertising efforts and accelerate our digital presence.

Key Responsibilities

1. Campaign Strategy & Management

• Plan, execute, and optimize paid campaigns across Google Ads, Bing, Facebook, Instagram, YouTube, and remarketing.
• Conduct keyword research (positive & negative) to improve performance and reduce wasted spend.
• Write compelling ad copy and coordinate creative assets.
• Manage budgets, bidding strategies, and channel allocation.
• Run A/B tests on ads and landing pages to improve CTR and CVR.
• Ensure accurate tracking (conversions, GTM, UTMs, audience lists).

2. Reporting & Optimization

• Monitor and analyze metrics (CPC, CPA, ROAS, CVR, Impression Share).
• Prepare performance reports with actionable insights.
• Identify bottlenecks and scale high-performing campaigns.

3. Landing Page & Website Integration

• Collaborate with web team to optimize landing pages for performance and UX.
• Align PPC campaigns with the overall marketing funnel.

Required Qualifications

• Graduate with hands-on experience managing large-scale PPC campaigns.
• Strong expertise in Google Ads (certification preferred) and GA4.
• Proficient in data analysis, conversion tracking, and Google Tag Manager.
• Excellent communication skills.

Preferred Skills

• Experience in EdTech or education sector.
• Familiarity with LinkedIn Ads, TikTok Ads.
• Basic knowledge of SEO and marketing automation tools.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person