Junior PPC Executive

Role Description

This is a full-time on-site role for a Junior PPC Executive, based in Karāchi. The Junior PPC Executive will be responsible for creating, optimizing, and managing pay-per-click (PPC) campaigns to drive targeted traffic, maximize return on investment (ROI), and achieve campaign objectives. Daily responsibilities include analyzing performance metrics, conducting keyword research, writing ad copies, managing bidding strategies, and preparing performance reports. The role also involves collaborating with internal teams to align PPC campaigns with broader marketing strategies and staying updated on industry trends to ensure optimal growth.

Qualifications

• Strong understanding of PPC management, keyword research, and campaign optimization techniques.
• Hands-on experience with tools like Google Ads, Bing Ads, and other PPC platforms.
• Proficiency in analyzing performance metrics, preparing reports, and using data to improve campaigns.
• Familiarity with basic digital marketing, search engine marketing (SEM), and social media advertising principles.
• Effective written and verbal communication skills, including the ability to write compelling ad copies.
• Detail-oriented, analytical mindset, with the ability to multitask and meet deadlines under pressure.
• Basic knowledge of SEO is a plus.
• Bachelor’s degree in Marketing, Business, or a related field is preferred; relevant certifications (e.g., Google Ads) are advantageous.

Job Type: Full-time

Pay: Rs30,000.00 - Rs40,000.00 per month

Work Location: In person