Qureos

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PPC Executive

Responsibilities

  • Clear mission focused on ROI and scaling profitable campaigns
  • Apple Search Ads optimisation (keyword structure, bidding, CPT, CPA)
  • Campaign restructuring and cost reduction
  • Keyword research and negative keywords strategy
  • A/B testing creatives and App Store listings
  • Attribution tracking and analytics using MMP tools
  • Manage Google App Campaigns and Meta Ads
  • Reduce wasted spend within the first 30 days
  • Improve conversion rates and lower CPA


Requirements

  • Deep experience with Apple Search Ads (not just Google Ads)
  • Experience with mobile app install campaigns
  • Strong understanding of CPI, CAC, LTV, and ROAS
  • Data-driven decision-making skills
  • Knowledge of ASO and keyword synergy with ads
  • Experience scaling subscription-based apps
  • Experience with MMP tools such as AppsFlyer, Adjust, or Firebase

Preferred

  • Experience with subscription-based mobile apps
  • Knowledge of ASO and conversion optimization


Location: Faisalabad

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