PPC Executive

Responsibilities

• Clear mission focused on ROI and scaling profitable campaigns
• Apple Search Ads optimisation (keyword structure, bidding, CPT, CPA)
• Campaign restructuring and cost reduction
• Keyword research and negative keywords strategy
• A/B testing creatives and App Store listings
• Attribution tracking and analytics using MMP tools
• Manage Google App Campaigns and Meta Ads
• Reduce wasted spend within the first 30 days
• Improve conversion rates and lower CPA

Requirements

• Deep experience with Apple Search Ads (not just Google Ads)
• Experience with mobile app install campaigns
• Strong understanding of CPI, CAC, LTV, and ROAS
• Data-driven decision-making skills
• Knowledge of ASO and keyword synergy with ads
• Experience scaling subscription-based apps
• Experience with MMP tools such as AppsFlyer, Adjust, or Firebase
  

Preferred

• Experience with subscription-based mobile apps
• Knowledge of ASO and conversion optimization

Location: Faisalabad