PPC Executive - Edtech Company

Job Location : Kolkata, Girish Park

Position : PPC Executive

Experience : minimum 3 years

Qualifications : BSc/BA in Marketing, Digital Media or a related field

Industry : Edtech

Joining : As soon as possible

PPC Executive Responsibilities include:

• Launching and optimizing PPC campaigns
• Monitoring budgets and overseeing search platform accounts
• Tracking KPIs and producing useful reports for management

Job brief

We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities:

• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g., dashboards)
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends

Requirements and skills

• Proven experience as a PPC Manager or Digital Marketing Specialist
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
• Understanding of HTML and XML is a plus
• Proficient in MS Office (particularly Excel)
• Excellent communication skills
• Analytical thinking with strong math skills
• BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Ability to commute/relocate:

• Girish Park, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Notice Period
• Current Salary
• BSc/BA in Marketing, Digital Media or a related field ? Yes or No

Education:

• Bachelor's (Preferred)

Experience:

• Knowledge of SEO and digital marketing concepts: 3 years (Preferred)
• analytics tools (Google Analytics, Tableau, WebTrends): 3 years (Preferred)
• Digital Marketing Specialist: 3 years (Preferred)
• PPC Campaign Management: 3 years (Preferred)
• Monitoring budgets and overseeing search platform accounts: 3 years (Preferred)
• Meta Ads(AI) marketing: 3 years (Preferred)
• PPC: 3 years (Preferred)
• Edtech: 3 years (Preferred)

Location:

• Girish Park, Kolkata, West Bengal (Preferred)

Work Location: In person