PPC Marketing Specialist (Arabic) - In-House

The Role
Guildhall is looking for a hands-on PPC Marketing Specialist to manage Google Ads and Meta Ads performance for a renowned global brand. In this role, you will be fully responsible for planning, launching, and optimizing high-performing campaigns in both Arabic and English, focused on driving high-quality leads for a premium B2B service. This is not a managerial role, so you will be the day-to-day operator handling all aspects of PPC performance. Responsibilities: • Plan, build, and optimise Search/Display (Google) and Paid Social (Meta) campaigns to generate leads. • Write and localise ad copy in both Arabic and English, and manage extensions and assets. • Manage daily pacing, bids, audiences, negatives, and structured A/B testing for continuous campaign improvement. • Accurately track campaign performance using GA4 and GTM, defining events, conversions, and UTMs. • Report weekly and monthly on CPL/CPA, conversion rates, and actionable next steps. • Ensure campaigns comply with platform policies and brand guidelines.

Requirements

• 2–5 years of hands-on PPC experience (not just oversight) with proven campaign ownership and optimization. • Proven experience managing monthly budgets of AED 50k–150k+ with measurable ROI. • Strong Arabic skills (native-level or advanced) and fluent English for ad copy and communications. • Practical experience using GA4, GTM, UTMs, and a basic understanding of landing page optimization/CRO. • Comfortable working in a corporate environment with a focus on repetitive optimization and structured reporting. • Currently located in Dubai with valid UAE work status (or transferable sponsorship). • Bachelor's degree preferred; certifications in Google Ads/Meta Blueprint are a plus. • Experience in B2B lead generation (real estate, education, healthcare, services). • Knowledge of French (not required, but a bonus).

About the company
Guildhall is the most respected HR & Headhunting Consultancy in the MENA Region. With deep, extensive knowledge of HR & Recruiting in the region, Guildhall has become a trusted partner of choice for candidates and clients. Starting from an exclusive recruitment agency in Dubai - UAE, Guildhall has grown into an elite service with the ability to cover vacancies in across MENA and Asia-pacific. Offering tailored Career Sessions and an innovative industry-first membership program designed to save money on core services. Guildhall is the partner of choice.