PPC & SEO Specialist

As a third-party recruitment partner, we are seeking a results-driven PPC & SEO Specialist for our client. This role requires a dual-focus professional who can balance organic growth strategies with high-conversion paid advertising to drive measurable ROI and lead generation. Immediate joiners are highly desired.

Our client is one of Pakistan’s premier Event Management and Exhibition Organizers, renowned for executing large-scale international trade shows, corporate events, and national-level exhibitions.

Key Responsibilities

• Experience: 1 to 2 years of professional working experience preferably in event management, brands or agencies.
• SEO Strategy: Plan and execute comprehensive on-page and off-page SEO strategies to improve organic rankings across all digital platforms.
• PPC Management: Build and manage paid campaigns focused on lead generation, ensuring a low cost-per-acquisition (CPA) and high conversion rates.
• Analysis & Research: Perform in-depth keyword research and competitor analysis to identify growth opportunities in the exhibition and events sector.
• Performance Tracking: Monitor campaign health, conduct A/B testing, and provide data-backed reports to optimize overall marketing spend.

Ideal Profile

• Education: Minimum Bachelor’s degree in Marketing, or a related field (Master’s preferred).
• Experience: 1 to 2 years of hands-on experience in both SEO and PPC management.
• Technical Skills: Proficiency in Google Ads, Meta Ads Manager, and SEO tools such as SEMrush, Ahrefs, or Google Search Console.
• Mindset: An analytical thinker focused on ROI, with the ability to manage multiple digital assets simultaneously.

Pay: Rs55,000.00 - Rs65,000.00 per month

Application Question(s):

• What is your current salary?
• What is your expected salary?
• What is your notice period?
• Are you able to commute to Block 9, Gulshan-e-Iqbal?

Work Location: In person