PPC Speacialist

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads, Bing Ads, Meta (Facebook & Instagram), LinkedIn Ads, and other relevant platforms
• Conduct keyword research, audience targeting, and competitor analysis to improve campaign performance
• Create and manage ad copies, extensions, and creatives in coordination with content and design teams
• Monitor daily campaign performance and adjust bids, budgets, and targeting to maximize ROI
• Track and analyze key metrics including CPC, CPA, CTR, ROAS, conversions, and impression share
• Implement and manage conversion tracking, Google Tag Manager, and GA4 integrations
• Perform A/B testing on ads, landing pages, and audiences to improve conversion rates
• Identify opportunities for scaling high-performing campaigns while controlling acquisition costs
• Prepare weekly and monthly performance reports with actionable insights
• Ensure compliance with platform policies and best practices

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (preferred)
• 3–4 years of hands-on PPC experience managing performance-driven campaigns
• Strong expertise in Google Ads & Meta Ads (certifications are a plus)
• Experience targeting UK and US markets
• Proficiency in Google Analytics (GA4), Google Tag Manager, and tracking tools
• Strong analytical mindset with the ability to interpret data and trends
• Excellent written communication skills for ad copy optimization
• Experience in B2B lead generation and IT / software services is a strong plus

Job Type: Full-time

Pay: Rs80,000.00 - Rs100,000.00 per month

Application Question(s):

• Current Salary?
• Expected Salary?
• Can travel to Shahre Faisal?

Work Location: In person