PPC Specialist

PPC Specialist

Location: B-17, Islamabad, Pakistan(Candidates residing near B-17, Wah Cantt , or Taxila will be preferred)

Job Type: Full-Time, Onsite (Monday to Friday, 10:00 AM – 6:30 PM)

Experience Required: Minimum 5 years in Paid Ads, PPC & Digital Marketing

About Us

At IT Solutions Hub 2010 Pvt Ltd, we provide tailored digital marketing and IT solutions designed to drive measurable business results. With a strong focus on performance marketing and brand growth, we are a dynamic team of professionals who value creativity, data-driven decisions, and ROI-focused strategies. We are currently seeking a PPC Specialist who can bring proven expertise in paid marketing platforms and digital advertising to help scale client campaigns and deliver exceptional results.

Position Overview

The PPC Specialist will be responsible for developing, executing, and optimizing paid ad campaigns across various digital platforms. This includes Google Ads, Facebook, Instagram, LinkedIn, and Email Marketing. The ideal candidate must have a strong analytical mindset, creative strategy skills, and a portfolio of past work to demonstrate results and campaign success.

Key Responsibilities

• Develop, manage, and optimize Google Ads campaigns (Search, Display, Video, Remarketing)
• Plan and execute Facebook, Instagram, and LinkedIn Ads to increase visibility, engagement, and leads
• Design and run targeted email marketing campaigns using tools like Mailchimp or Zoho Campaigns .
• Highly proficient in technical marketing integrations like GTM , Google Search Console , GA event tracking , Meta Pixel , and other key analytics tools .
• Skilled in crafting story-driven ad copy that engages audiences and drives conversions.
• Perform detailed keyword research, A/B testing, audience targeting, and bidding strategy optimization.
• Monitor ad spend and ROI to ensure campaigns are cost-effective and meet business goals
• Generate performance reports and provide actionable recommendations to improve campaigns
• Collaborate with the content and design teams for ad creatives and landing page optimization
• Stay up to date with industry trends, algorithm changes, and emerging tools
• Share past campaign results and performance reports for review during the hiring process
• Undertake any additional responsibilities as assigned by the Manager or Management

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 5 years of hands-on experience in PPC and digital advertising
• Advanced knowledge of Google Ads and Analytics , with proven expertise in LinkedIn , Facebook , and Instagram Ads .
• Experience in email marketing tools and campaign automation
• Strong analytical and reporting skills
• Good written and verbal communication skills
• Ability to work independently and manage multiple campaigns simultaneously
• Portfolio or examples of past campaigns and their performance must be provided for evaluation

Preferred Skills (Plus Point)

• Experience with Zoho Marketing Suite or other CRM-integrated marketing platforms
• Google Ads or Facebook Blueprint Certification
• Basic knowledge of SEO and landing page optimization

What We Offer

• Professional growth and development in a high-performance environment
• Opportunity to manage diverse campaigns across industries
• Collaborative and creative work culture
• Exposure to international digital marketing standards