Senior Email Marketer

We are looking for a results-driven Senior Email Marketer to lead and optimize our email marketing campaigns. The ideal candidate will have 2–3 years of hands-on experience in designing, executing, and analyzing high-performing email campaigns, with a strong focus on driving engagement, conversions, and customer retention.

Key Responsibilities:

• Plan, develop, and execute targeted email marketing campaigns and automation workflows.
• Lead audience segmentation and personalization strategies to improve engagement.
• Create compelling email content in collaboration with copywriters and designers.
• Optimize email templates for performance, deliverability, and responsiveness.
• Monitor campaign performance (open rates, CTRs, conversions) and prepare actionable reports.
• Conduct A/B testing to refine subject lines, layouts, and CTAs.
• Manage and grow email subscriber lists while ensuring GDPR/anti-spam compliance.
• Stay updated on industry best practices, tools, and emerging email marketing trends.
• Mentor and guide junior team members in email marketing execution.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2–3 years of proven experience in email marketing.
• Proficiency with tools like Mailchimp, HubSpot, Zoho Campaigns, Klaviyo, or ActiveCampaign.
• Strong analytical skills with the ability to interpret campaign data and recommend improvements.
• Knowledge of deliverability best practices, list hygiene, and compliance regulations.
• Excellent communication, copywriting, and proofreading skills.
• Ability to collaborate cross-functionally with design, sales, and digital marketing teams.

Nice to Have:

• Experience with marketing automation workflows and CRM integrations.
• Working knowledge of HTML/CSS for customizing templates.
• Certifications in Email Marketing or Digital Marketing (HubSpot, Google, LinkedIn Learning).

Job Type: Full-time

Pay: Rs90,000.00 - Rs100,000.00 per month

Work Location: In person