Digital Marketing & Web Specialist

Social Media Management

• Develop and implement effective social media strategies to grow brand visibility and engagement.
• Create, schedule, and manage posts across platforms such as Facebook, Instagram, LinkedIn, X (Twitter), and TikTok.
• Monitor performance metrics, analyze insights, and optimize campaigns for better outcomes.

Paid Advertising & Google Ads

• Plan, execute, and manage paid campaigns on Google Ads, Meta Ads, and other relevant platforms.
• Conduct keyword research, audience targeting, and A/B testing to maximize return on investment.
• Track, analyze, and present ad performance reports.

SEO (Search Engine Optimization)

• Execute on-page and off-page SEO strategies to boost organic rankings.
• Perform keyword research and competitor analysis to support campaign development.
• Optimize website structure, content, and metadata to improve search visibility.
• Use tools like Google Analytics, Search Console, SEMrush, or Ahrefs to monitor performance.

WordPress Development & Website Management

• Manage, update, and customize WordPress websites for optimal performance.
• Ensure website security, speed, and mobile responsiveness.
• Apply SEO best practices on-site and troubleshoot technical issues as needed.
• Install and configure plugins to enhance functionality.

General Digital Marketing

• Collaborate with content, design, and sales teams to execute cohesive marketing campaigns.
• Prepare monthly reports summarizing website, SEO, and ad performance.
• Stay current with emerging trends and technologies in digital marketing and web development.

Qualifications & Requirements

• 2–4 years of hands-on experience in digital marketing, SEO, paid ads, and WordPress development.
• Proficiency with SEO tools such as SEMrush, Ahrefs, or Moz.
• Strong command of Google Ads, Google Analytics, and Meta Ads Manager.
• Basic understanding of HTML/CSS and web troubleshooting.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects efficiently and independently.

Preferred Skills (Nice to Have)

• Basic graphic design skills (Photoshop, Canva, Illustrator).
• Experience with email marketing tools (Mailchimp, HubSpot, etc.).
• Familiarity with marketing automation platforms.

Job Type: Full-time
Work Location: On-site / In-person

Job Type: Full-time

Work Location: In person