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Digital Marketing Manager

Islamabad, Pakistan

dot media is seeking a highly analytical, creative, and results-driven Digital Marketing Manager to join our team in Islamabad. As an agency and content production house, we require a leader who can not only strategize and execute high-performing campaigns for multiple clients but also deeply integrate content and brand strategy into every digital initiative.

Location: On-site at F/6-4, D-Chowk, Islamabad Salary: PKR 70,000 – 90,000 per month

Key Responsibilities (Revised)

  • Client Management & Coordination: Serve as the primary point of contact for a portfolio of digital marketing clients. Conduct regular progress meetings, present campaign results and strategic plans, and manage client expectations to ensure strong, long-term relationships.
  • Team Leadership & Management: Lead, mentor, and manage the internal team, including digital marketing executives, social media specialists, and media buyers. Delegate tasks effectively, ensure timely project completion, and conduct performance reviews.
  • Campaign Strategy & Execution: Develop, plan, and execute comprehensive digital marketing strategies for multiple agency clients across various industries (B2B and B2C).
  • Performance Marketing: Oversee and manage all Paid Advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.) including budget allocation, bid strategy, and optimization to meet strict ROI/ROAS targets.
  • Content Strategy & Oversight: Work closely with the content production team to ensure all visual and written content aligns with client brand strategy, SEO best practices, and campaign objectives.
  • Copywriting & Messaging: Lead the development of high-converting copywriting for ads, landing pages, email marketing, and social media captions, ensuring a consistent and compelling brand voice.
  • SEO & Web Performance: Drive organic growth by developing and implementing technical and on-page SEO strategies; monitor website analytics and performance (Google Analytics 4).
  • Reporting & Analysis: Establish clear KPIs and use data to measure campaign effectiveness, prepare detailed performance reports, and provide actionable recommendations for optimization and future growth.

Required Skills & Qualifications

1. Agency-Specific Skillset

  • 3+ years of experience in a dedicated Digital Marketing role, with at least 2 years at a Digital Marketing or Advertising Agency handling multiple clients simultaneously.
  • Proven ability to manage teams and complex client projects in a fast-paced environment.
  • Proven ability to manage paid media budgets ($5K+ monthly) and deliver high-impact results (Lead Generation, E-commerce Sales, Brand Awareness).
  • Strong Project Management skills, capable of coordinating designers, content writers, and media buyers.

2. Technical & Strategic Expertise

  • Expert-level proficiency in Google Ads, Meta Ads Manager, and Google Analytics 4.
  • In-depth knowledge of SEO principles, keyword research, and using tools like SEMrush, Ahrefs, or Moz.
  • Solid understanding of Conversion Rate Optimization (CRO) and A/B testing methodologies.

3. Content, Copywriting & Branding

  • Exceptional copywriting and editing skills with a proven portfolio of ad copy and engaging content.
  • Demonstrable experience in developing Content Strategy and mapping content (blog, video, social) to the customer journey/marketing funnel.
  • Good understanding of Branding basics (brand voice, positioning, and visual identity) and the ability to ensure digital campaigns uphold client brand guidelines.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Must be willing to work On-site in the Islamabad office (F/6-4, D-Chowk).
  • Excellent communication, presentation, and interpersonal skills for client-facing roles.
  • Highly organized, proactive, and adaptable to the fast-paced, multi-tasking environment of an agency.

Apply Now and help us define the future of digital content.

Job Type: Full-time

Pay: Rs70,000.00 - Rs90,000.00 per month

Experience:

  • Digital Marketing: 3 years (Preferred)

Location:

  • Islamabad (Required)

Work Location: In person

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