PPC - specialist

Job Summary

We are seeking a highly skilled and analytical PPC Specialist to manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, and other digital channels. The ideal candidate will be responsible for driving high-quality traffic, improving conversions, and ensuring maximum return on ad spend (ROAS).

Key Responsibilities

• Create, manage, and optimize PPC campaigns across Google, Meta, TikTok, and other advertising platforms.
• Conduct keyword research, audience targeting, and competitive analysis.
• Monitor daily campaign performance and adjust bids, targeting, and strategy to improve results.
• Develop compelling ad copy and creative recommendations.
• Track and analyze campaign metrics (CPC, CTR, CPA, ROAS, etc.).
• Coordinate with the content and design teams for high-performing landing pages and creatives.
• Prepare weekly and monthly performance reports.
• Stay up to date with PPC trends, platform updates, and best practices.

Required Qualifications

• Bachelor’s degree in Marketing, Business, or related field (preferred).
• 1–3+ years of experience in PPC or paid digital advertising.
• Strong expertise in Google Ads and Meta Ads Manager.
• Proficiency in analytics tools such as Google Analytics, Data Studio, or similar.
• Strong analytical and numerical skills.
• Ability to manage budgets and meet performance targets.

Preferred Qualifications

• Experience with e-commerce or lead-generation campaigns.
• Knowledge of SEO, CRO, and landing page optimization.
• Google Ads and Meta Blueprint certifications.
• Familiarity with remarketing and advanced targeting strategies.

Key Competencies

• Analytical thinking
• Attention to detail
• Creative problem-solving
• Time management
• Communication and collaboration

Working Conditions

• 9-hour shift daily
• 6 working days per week
• 1 weekly day off
• Fast-paced digital marketing environment
• May require coordination with other teams for campaign operations

BenefitS

• Competitive salary
• Performance-based incentives
• Paid time off / annual leave
• Professional development opportunities
• Friendly and growth-oriented work environment

Job Type: Full-time

Pay: Up to AED6,000.00 per month