PPC Specialist

Key Responsibilities:

• Campaign Strategy & Execution:
• Develop and execute effective PPC strategies across search and display networks (Google Ads, Bing Ads) and social media platforms (Facebook Ads, Instagram, LinkedIn, etc.).
• Set up, manage, and optimize campaigns to meet business objectives such as lead generation, sales, and brand awareness.
• Keyword Research & Management:
• Conduct thorough keyword research to identify high-performing keywords for campaigns.
• Continuously analyze and optimize keyword lists based on performance data.
• Ad Copywriting & Creative Testing:
• Write compelling ad copy and headlines that drive engagement and conversions.
• Test different ad creatives and strategies to improve click-through rates (CTR) and conversion rates.
• Bid & Budget Management:
• Manage PPC budgets across multiple campaigns, ensuring campaigns are cost-effective and meet performance targets.
• Optimize bids and adjust budgets based on real-time performance data to maximize ROI.
• Performance Analysis & Reporting:
• Use analytics tools (Google Analytics, Ads Manager, etc.) to track campaign performance, monitor metrics, and generate actionable insights.
• Prepare and present regular reports on campaign performance, including KPIs like cost-per-click (CPC), click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
• A/B Testing & Optimization:
• Continuously test landing pages, ad copy, keywords, and bidding strategies to enhance campaign performance.
• Implement data-driven adjustments to improve campaign efficiency.
• Stay Updated with PPC Trends:
• Keep up-to-date with the latest trends, best practices, and algorithm changes in PPC advertising, ensuring that strategies are aligned with industry standards.
• Collaboration:
• Work closely with the content and design teams to ensure landing pages and ad creatives align with PPC goals.
• Collaborate with other marketing specialists to integrate PPC strategies with overall marketing campaigns.

Requirements:

• Proven experience as a PPC Specialist, SEM Specialist, or similar role in digital marketing.
• Strong experience with Google Ads, Bing Ads, Facebook Ads Manager, and other PPC platforms.
• Experience in Google Analytics and other performance tracking tools.

Job Type: Full-time

Pay: Rs70,000.00 - Rs130,000.00 per month

Work Location: In person