PPC Specialist – Digital Marketing

PPC Specialist (Mid-Level) – Onsite

Location: DHA Phase 08
Job Type: Full-time
Timings: 10:00 AM – 7:00 PM
Experience Level: Mid-Level

We are seeking a detail-oriented and performance-driven PPC Specialist to join our marketing team. The ideal candidate will have hands-on experience in managing paid advertising campaigns, optimizing performance, and driving measurable results.

Key Responsibilities:

• Develop and implement effective PPC campaign strategies.
• Create, launch, and optimize PPC campaigns across Google Ads and social media platforms.
• Execute lead generation campaigns and optimize funnels for quality conversions.
• Conduct keyword research to identify high-performing and cost-effective terms.
• Set up accurate audience targeting, including demographics and geographic filters.
• Manage bids, budgets, pacing, and overall spending to maximize ROI.
• Monitor daily campaign performance and adjust ads, keywords, and bids accordingly.
• Improve campaign relevance, ad strength, and overall optimization quality.
• Analyze key metrics such as CTR, CPC, CPA, ROAS, and conversions.
• Prepare recommendations and insights for continuous performance improvement.

Requirements:

• Proven mid-level experience as a PPC Specialist or in a similar digital marketing role.
• Strong understanding of Google Ads and social media advertising.
• Experience with lead generation campaigns.
• Proficiency in data analysis and performance optimization.
• Ability to manage multiple campaigns and meet deadlines.
• Must be able to work onsite during company timings (10:00 AM – 7:00 PM).

Job Type: Full-time

Pay: Up to Rs110,000.00 per month

Work Location: In person