PR & Digital Outreach Strategist (Contract)

About Us

Metric has been serving clients for more than 10 years, helping businesses grow through strategic marketing, design, and storytelling. We’ve been recognized nationally and regionally for our success, including being named to the Inc. 5000 list of the fastest-growing companies in the Midwest three times and receiving multiple regional awards for high growth and impact. We’ve worked with clients across industries—from law firms and biotech to consumer brands—and we continue to serve a strong portfolio of clients with excellence.

Authenticity has guided us for over a decade. Now, we’re embracing an even greater purpose: to devote ourselves to authentic marketing for authentic brands. We believe our work should do more than generate results; it should promote truth, integrity, and authenticity in the world.

We also believe the work we do carries weight. We are trusted with our clients’ brands, stories, and reputations. That requires not only technical skill, but also character, maturity, and integrity. Our culture is one of humility, growth, and wisdom. We seek people who are spiritually and personally mature—who listen deeply, serve others, and pursue wisdom while bringing their best every day.

The Role

We are seeking a PR & Digital Outreach Strategist (contract) who can connect the dots between public relations and SEO. This person will work with our SEO team to identify opportunities, build relationships with top-tier journalists and publications, and secure valuable media coverage and backlinks for our clients.

This role requires someone who can think strategically, execute effectively, and build authentic connections with media outlets, journalists, and influencers. You’ll help ensure that our clients’ stories are told in ways that increase both visibility and authority.

Responsibilities

PR Strategy & Media Outreach

• Develop and execute PR strategies that align with client goals and brand stories.
• Build and nurture relationships with journalists, editors, and influencers at top publications.
• Write and distribute press releases, media pitches, and story ideas.
• Secure placements and features across digital, print, and broadcast media.

SEO & Digital PR

• Collaborate closely with the SEO team to identify high-value PR opportunities that also drive search visibility.
• Build high-quality backlinks through strategic PR and outreach campaigns.
• Monitor and evaluate link-building efforts to ensure they add measurable value.
• Track and report on PR/SEO outcomes including referral traffic, backlinks, and domain authority improvements.

Content & Thought Leadership

• Identify and pitch opportunities for clients to contribute thought leadership pieces, op-eds, and guest articles.
• Support clients in developing authority in their industries through earned media.
• Collaborate with content and social teams to amplify media wins across platforms.

Who We’re Looking For

• A connector — someone who builds and nurtures real relationships with media and industry influencers.
• A strategist who understands both PR storytelling and SEO value.
• Someone who rejects mediocrity and pursues excellence in outreach and execution.
• A humble, self-aware professional who seeks wisdom, growth, and collaboration.
• A strong writer and communicator who can craft pitches that stand out.
• Positive, resilient, and energized by securing coverage and building authority for clients.

Qualifications

• 3–5+ years of PR, communications, or digital outreach experience.
• Proven ability to secure high-quality media placements and backlinks.
• Strong understanding of SEO principles and digital PR strategies.
• Excellent writing and pitching skills.
• Familiarity with PR/SEO tools (MuckRack, HARO, Ahrefs, SEMrush, etc.) a plus.
• Established relationships with journalists/editors at recognized publications preferred.
• Agency or multi-client experience is a plus.

Compensation & Details

• Hourly pay: $25.00 – $50.00 per hour, depending on experience.
• Candidates with advanced expertise may be compensated at the higher end of this range.
• Flexible schedule, but active presence and in-person collaboration required.

How to Apply

Send your resume and cover letter to careers@metricmarketing.com. Tell us about your skills and who you are:

• What are your passions and personal goals?
• How do you seek wisdom and growth in your life and work?
• Why does authentic marketing matter to you?
• Why are you excited about being part of a team that is growing and transforming?

Job Type: Contract

Pay: $25.00 - $50.00 per hour

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Food provided
• Health insurance
• Paid parental leave
• Parental leave
• Unlimited paid time off
• Vision insurance

Work Location: Hybrid remote in Saline, MI 48176