PR Director

With more than 225 branch offices across North America, Associa is building the future of community for nearly five million residents worldwide. Our 11,000+ team members lead the industry with unrivaled education, expertise, and trailblazing innovation. For more than 43 years, Associa has brought positive impact and meaningful value to communities. To learn more, visit www.associaonline.com.

Job Description

About Us: Associa is the leader in community management company dedicated to helping our clients achieve their vision for their communities. We are seeking a talented PR Director to join our marketing and communications team and help us drive our brand's visibility and reputation to new heights. Reports To: Vice President of Marketing

Position Overview: The PR Director will be responsible for managing all aspects of our public relations and media strategy. This role will involve media strategy development, agency management, press release creation and some crisis communications. The ideal candidate will have a proven track record of successfully managing PR campaigns, building strong media relationships, and effectively handling crisis situations.

Key Responsibilities:

• Media Strategy:
  • Develop and execute a comprehensive media strategy that aligns with the company's goals and objectives.
  • Monitor industry trends, competitor activity, and emerging issues to adjust the media strategy as needed.
  • Track and analyze media coverage and make data-driven recommendations for improvement.

• Agency Management:
  • Oversee and manage relationships with external PR and media agencies.
  • Set clear goals and KPIs for agencies and ensure they are met within budget.
  • Monitor agency performance and provide feedback for improvement.

• External Placement:
• • Identify and cultivate relationships with key media outlets, journalists, and influencers.
  • Secure media coverage through proactive outreach and pitching of company stories and initiatives.
  • Coordinate and execute media interviews and appearances for company executives.

• Press Release Creation:
• • Draft compelling and well-crafted press releases, news articles, and other media materials.
  • Collaborate with internal teams to gather information and data necessary for press releases.
  • Ensure press releases are distributed to relevant media outlets and stakeholders.

• Crisis Communications:
• • Develop and implement crisis communication plans to effectively manage and mitigate any potential PR crises.
  • Serve as the primary spokesperson during crisis situations and manage media inquiries.
  • Collaborate with internal teams to ensure consistent messaging and timely responses

Requirements

Qualifications:

• Bachelor's degree in communications, public relations, journalism, or a related field.
• Proven experience in PR and media management, industry experience a plus.
• Excellent written and verbal communication skills.
• Proficiency in media monitoring and analytics tools.
• Demonstrated ability to build and maintain media relationships.
• Exceptional organizational and project management skills.
• Creative and strategic thinker with the ability to identify opportunities for media coverage.
• Strong leadership skills and the ability to work collaboratively with cross-functional teams.
• Strong crisis communication skills with a track record of effectively managing PR crises.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.